CHARACTER COUNTS! was created in 1992 with a coalition of 17 nationally prominent youth serving and educational organizations. Today there are hundreds of member organizations and CHARACTER COUNTS! serves millions of children and their families every year. It is the largest character development organization in the world. The program, initially focused exclusively on the development of core ethical traits – trustworthiness, respect, responsibility, fairness, caring and citizenship (The Six Pillars of Character) – has continually evolved reflecting current research and best practices to become a comprehensive student development program embracing academic, social and emotional skills and traits as well as the Six Pillars of Character.
    character counts pillars

    Program Objectives:

    • To demonstrate that good people are newsworthy.
    • To foster positive relations between the police departments and the communities.
    • To promote CHARACTER COUNTS! in our communities.
    • To reinforce the educational focus of developing people of good character.
    • To recognize good character and reinforce socially desirable behavior.

    CHARACTER COUNTS! and the Six Pillars of Character are service marks of the CHARACTER COUNTS! Coalition, a project of the Josephson Institute of Ethics.  Please click here to go to the Character Counts! organizational website.